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Terrorist Content Discovery Index

If terrorist content can be found in five minutes, detection is falling short.

We measure how easily terrorist content can be found online. Platforms report how much terrorist content they remove. No standard measure shows how easily it can still be found.

The Terrorist Content Discovery Index (TCDI) scores every find on one ten-level scale, on every platform and over time.

Illustration: stacked paper layers under a magnifying lens, with tiles in plain view on the top layer and others tucked away in the deeper layers.

The ten levels of discoverability

Every find is scored by how hard it was to find.

A lower level means the content was easier to find, which is a more serious failure of detection.

Detection failures

1

Under 5 minKeyword search

2

Under 5 minAltered keywords

3

Under 5 minLogos and flags

4

Under 5 minKnown propaganda

Moderate evasion

5

Under 30 minCoded language

6

1 to 2 hoursLinked accounts

7

2 to 4 hoursCross-platform links

Effective concealment

8

1 to 2 daysClosed groups

9

Several daysDisguised content

10

Sustained workDeep investigation

Proposed benchmark: basic automation should catch levels 1 to 4. Content found mainly at levels 8 to 10 shows effective detection.

Why finding it matters

9 in 10

radicalised extremists sentenced in England and Wales in 2019 to 2021 were radicalised at least partly online.

Source: HM Prison and Probation Service, 2022.

How easy, not how much

Findable

A prevalence figure says how much there is. TCDI measures the effort it takes to find it with public tools.

The index records how each find was made, so it shows where detection falls short, platform by platform.

Illustration: a paper stopwatch with a small amber wedge on its face, and a few paper tiles beside it.

The five-minute test

What can a basic public search find in five minutes?

The test counts how much terrorist content basic public searches find on a platform within five minutes. It uses only the platform's public search, so it measures what any user could reach.

5 minutesfor each test
Public searchthe tools any user has

How it works

Every find records how it was found.

Together, the finds show where detection falls short.

Illustration: paper tiles travelling along a curved path and settling into stacks of different heights.
  1. Find

    Our analysts and trusted flaggers record finds in daily work, and run five-minute tests on major platforms.

  2. Record

    Each find gets its level, the time it took, the platform and the content type.

  3. Combine

    With how long removal takes, the records show how each platform performs over time.

What it produces

  • Levels by platform

    How hard terrorist content is to find on each service.

  • Trends

    Whether discoverability is rising or falling.

  • Comparisons

    Where each platform is stronger or weaker than others.

  • Removal speed

    Whether easy-to-find content is removed faster or slower.

Who it serves

One scale that regulators, platforms and researchers can all check.

Illustration: one measuring strip running across four different paper shapes.
  • Regulators

    Evidence to test platforms' detection claims under UK and EU online safety law.

  • Governments

    A shared scale, so countries can compare results and align expectations.

  • Platforms

    A published method that shows where detection misses content.

  • Researchers

    One way to record finds, so evidence from many organisations adds up.

What we ask

What we ask of each group.

  • Regulators

    Review the method, then recognise it as an evidence standard in guidance.

  • Platforms

    Review the method before it is published, and tell us where it is wrong.

  • Funders

    Fund regular assessments across major platforms, with public reporting.

  • Trusted flaggers and researchers

    Record your finds on the same ten levels.

Scope and fairness. TCDI covers content from groups on UK, EU, US or UN terrorism designation lists, and material produced by terrorist attackers or glorifying their attacks. The method will be published for review before any results, and platforms are told their results before anything is published.

What comes next

From a published method to the first annual report.

  1. 1

    Phase 1

    Method published for review

  2. 2

    Phase 2

    Pilot tests across major platforms

  3. 3

    Phase 3

    Public launch

  4. 4

    Phase 4

    First annual report on discoverability

Get in touch

Help us shape the index before it launches.

Talk to us about the method, a pilot or a partnership.

Or use the form at techagainstterrorism.org/contact-us.

Illustration: an open booklet with highlighted lines, tab bookmarks and a paper note resting on the page.